Seems as though promotional flavor that has been settled upon for season five is to capitalize on the casting of Christopher Meloni as a True Blood vampire. I can understand this as he has a huge following after so many years on SVU. I really like him myself. How much interaction he will have with Sookie remains to be seen, though I cannot imagine it will be all that much. I think a pose with Eric and Bill might have made more sense.
Love the first TV Guide cover though. It has the feel of an old 40s or 50s mystery/detective novel cover ala Nancy Drew. Ms. Stackhouse and Ms. Drew certainly have a knack for trouble!